Sales & Marketing

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  • Stop Sending Me Junk Mail!
    Stop Sending Me Junk Mail!

    I don’t classify direct mail as junk just because I didn’t ask for it. But I do call it junk if it’s unlikely to provide a return on the marketer’s investment. Here is how to use QR codes to overcome that problem and add more value to your...

    Article • May 1st, 2011

  • Sales Clinic: What Printing Salespeople Need To Know About Closing
    Sales Clinic: What Printing Salespeople Need To Know About Closing

    ABC: "Always Be Closing"

    Article • March 28th, 2011

  • The Sign Connection: Superbly Execute the Basic Fundamentals

    Shops need to commit to running their businesses with a focus on proactive marketing and sales as well as operational excellence. We need to “superbly execute the basic fundamentals”.

    Article • March 21st, 2011

  • Win the Marketing Mind Games

    Mitch Evans takes on the subject of differentiation strategies. What truly sets your business apart from your competitors? Mitch will help you uncover your company’s strongest capabilities - and concepts - then he’ll show you how to leverage them...

    Article • March 7th, 2011

  • Case of Price, Part 4

    How do we price something that we’ve never done before? Tom Crouser says, you can't. Or at least, you cant price it accurately. Printers need to master new skills in order to effectively price them, but that doesn't mean you should give it away. Tom...

    Article • March 3rd, 2011

  • Special Report: State of the Industry

    What lies ahead for printers in 2011? Bob Hall asked a panel of printing industry foot soldiers what is really going on in the field. Their optimism might surprise you. With emerging technology and new opportunities opening up for forward thinking...

    Article • December 9th, 2010

  • Web Marketing: Face the Facts About Facebook, Part 2

    Facebook is THE social media. This month’s Web Marketing column concludes Tawnya Starr’s popular tutorial about building a successful Facebook fan page. She takes you step-by-step through the process of building up traffic for your fan page...

    Article • October 13th, 2010

  • Pitney Bowes Offers First Class Seminar

    In a Tuesday afternoon seminar, Chris Giles, VP Solutions and Competitive Marketing for Pitney Bowes, pointed out that 75% of the jobs printers typically produce end up in the mailstream at some point. “You need to ask your customer how that piece...

    Article • October 5th, 2010

  • NAPL Introduces New Capital Investment Study

    At Monday morning’s NAPL Critical Trends Breakfast, the association introduced its Capital Investment Research study. NAPL VP and Chief Economist Andrew Paparozzi summarized the findings of the study, which was underwritten by Canon. The study...

    Article • October 4th, 2010

  • Sales Clinic: Marketing Imagination, Part 3

    Concluding this three-part series on “Marketing Imagination,” we delve into the specifics of how to use extreme personalization to increase sales. Using the real world scenarios that he paints so vividly, Dave Fellman walks you through each stage...

    Article • September 23rd, 2010

  • 1:1 Health Campaign Fights Obseity, Generates New Business

    Based in London, Lateral Group combines data-led strategic insight with a range of offline and online outputs coordinated through an Integrated Communications Management (ICM) model. This marriage between print and electronic campaigns helps clients...

    Article • September 17th, 2010

  • Marketing Services: Moving from the Red Ocean to the Blue Ocean

    At GRAPH EXPO, print service providers are being exposed to the world of new media like never before. As the 2010 theme states clearly, this is the “Next Generation of Print.” The question is, how do print providers use this new generation to...

    Article • September 15th, 2010

  • Web Marketing: Web-to-Print Is Only the Beginning

    If you wait for the "perfect" solution before getting started with Web-to-print, you'll find your company at the back of the pack. Pick the software that best suits your company and dive right in. The same goes for using social media and search engine...

    Article • September 13th, 2010

  • Winning Strategies: Three Proven Ways to Get More Sales

    Get in front of your customers today to boost the bottom line tomorrow

    Article • September 12th, 2010

  • Sales Clinic: Marketing Imagination, Part 2

    Using email and PURLs as part of a direct marketing campaign need not be a stumbling block. Many printers balk at the idea because they don't know how to price these services. Dave Fellman not only explains his easy pricing method, but also outlines...

    Article • September 9th, 2010

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