Industry Research
Winning Strategies: Pricing is an Art, Part One
- 1
I had the privilege of conducting and producing the 2012/13 NAQP Digital and Wide Format Pricing Study, so I want to share some of the survey findings and my thoughts on the results. In Part Two, I will offer advice on how to use the results of that study for your company’s benefit and profits.
Here are some of the statistics and results from that study with my comments:
• We had 290 participate in our survey. We eliminated duplicate entries, very incomplete surveys, or obviously wrong...
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