Role Price Plays in Our Success

Lowering your price does NOT get you more business and NO ONE ever told you so, including your Economics 101 professor! But it's common "stinking thinking" among business owners that it does. More than that, price does NOT determine profitability. Price is but one leg of a three-legged stool that determines your price strategy and if you can cost yourself a ton of money without knowing about it. Know your battleground. Don't violate basic principles of pricing. Learn the three factors that really determine your price strategy. See the damaging effects of only a slight 10% price variance on what you earn. Understand different types of price, especially the CLEARING price. Hear what the purpose of your price plan should be and how speed of returning the price is as important, if not more, than the price itself. I've created a short 18 minute video to explain all this and more because every day I see owner's violating basic principles. So it's available to you here and it's free. No cost or obligation. Enjoy.