Consider these facts about the advertising value of magazines:
- Growing Market: 1 million new young adult readers since Facebook was launched.
- Preferred Medium: 52% of subscribers to B2B print magazines say print-only is their preferred format; digital preference is 30%, and 4% prefer web-based content only.
- Powerful Motivator: #1 in moving viewers to start on-line searches—higher than internet-based media options.
- Engaging Messenger: A multi-media study found that maga- zines continue to score higher than television or the internet in ad attention/receptivity and other dimensions of engagement, such as trustworthiness and social interaction.
- Proven Influencer: #1 medium for driving positive shifts in purchase consideration/intent.
Learn more at www.ChoosePrint.org