Print Is...Engaging

Consider these facts about the advertising value of magazines:

  • Growing Market: 1 million new young adult readers since Facebook was launched.
  • Preferred Medium: 52% of subscribers to B2B print magazines say print-only is their preferred format; digital preference is 30%, and 4% prefer web-based content only.
  • Powerful Motivator: #1 in moving viewers to start on-line searches—higher than internet-based media options.
  • Engaging Messenger: A multi-media study found that maga- zines continue to score higher than television or the internet in ad attention/receptivity and other dimensions of engagement, such as trustworthiness and social interaction.
  • Proven Influencer: #1 medium for driving positive shifts in purchase consideration/intent.

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