Print is...Influential

Consider these facts about the impact of direct mail in marketing: - Print Gets Read: 80% of households either read or scan advertising mail sent to their household. - Print is Enticing: Print is #1 in enticing consumers to make a purchase, then television, and lastly email. - Print Increases Sales: Print has a surprisingly strong ability to influence sales... - 76% of internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece. - 75% of 25 to 34-year-olds have made a purchase resulting from direct mail. - 62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.