ISA's Sustainability Committee explored multiple ways to educate the sign industry about how to incorporate sustainable practices into their corporate philosophies, manufacturing processes, products, and lifecycle. With so much misinformation out there, ISA opted to show, not tell, using Acorn Sign Graphics as a case study. Sign companies don't fit the same profile as manufacturers of mass-produced products. By their very nature, they have much smaller environmental footprints than typical, mass-production factories. In general, unless earth-friendly measures are relatively easy and cheap, most of our members aren't going to be able to implement them. This is why we embarked on the search for a member company who had figured out how incorporate a lot of little steps to make a big impact.