neu•ro•mar•ke•tol•o•gy \noor'-o\mär-ki\'täl-?-je\

The study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.

Neuromarketology is the methodology of mapping each of your target audience's behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target's brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

Based on extensive pioneering, first-hand industry experience, Neuromarketology provides a clear perspective on the new dynamic marketing landscape and step-by-step guidance on leveraging the unique opportunities of neuromarketing.