Phoenix Advertising and Marketing expert and CEO, Brian Fabiano, reveals the methodology behind cross-channel, cross-media ROI best practices through this series of Neuromarketing whiteboard sessions to reveal astonishing return of investment for your initiatives.
Based on extensive pioneering, first-hand industry experience, Neuromarketology provides a clear perspective on the new dynamic marketing landscape and step-by-step guidance on leveraging the unique opportunities of neuromarketing.
The study of reactions driven from the human brain based on exposure to specific marketing messages, imagery and timing.
Neuromarketology is the methodology of mapping each of your target audience's behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual target's brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.