JCDecaux UK: Volvo gets personal for Volvo V40

Volvo launched an Out-of-Home campaign to promote the Volvo V40 that enabled consumers to personalise their own V40 car model on JCDecaux's interactive 6-sheet screens.

After creating their personalised V40 model, participants were able to see their creation and their name displayed on D6 screens at rail stations nationwide. The campaign was planned and booked by Mindshare and Kinetic Fuel.