Sandra Zoratti on Marketing Made Simple TV with Jeff Ogden!

Sandra Zoratti, co-author of Precision Marketing and the VP of Marketing, Executive Briefings and Education at Ricoh, sits down with, Jeff Ogden, host of Marketing Made Simple TV, to discuss the importance of precision marketing in today's consumer driven market. In this interview, Sandra Zoratti discusses the balance of power between sellers and buyers, the power of data, and what it all means for marketers. Learn from Zoratti's examples of precision marketing and how the methods can work for you.