Printing Industries Association of Southern California (PIASC)
5800 South Eastern Avenue
Los Angeles, CA 90040
Google's model of marketing, Zero Moment of Truth (ZMOT), confirms that print on paper is a key stimulus to on-line research of a product before the purchase is made. Outdoor Billboards, Retailer Direct Mail, Magazine Ads, Magazine Articles, Newspaper Articles, Newspaper Ads, and Manufacturer Direct Mail all stimulate individuals to start an on-line search. It all starts with Print!