Print is... A Key Stimulus

Google's model of marketing, Zero Moment of Truth (ZMOT), confirms that print on paper is a key stimulus to on-line research of a product before the purchase is made. Outdoor Billboards, Retailer Direct Mail, Magazine Ads, Magazine Articles, Newspaper Articles, Newspaper Ads, and Manufacturer Direct Mail all stimulate individuals to start an on-line search. It all starts with Print!

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