Christine DeNering, PR/Marketing Programs Manager at XMPie, sat down with Stephen Jones of AlphaGraphics North East to discuss the 1:1 cross-media campaign the Stockton, U.K.-based marketing company entered into the 'Xcellence Award' competition at the 2012 XMPie Users Group Conference. The campaign, referred to by AlphaGraphics as their 'Contact Toolkit,' achieved a massive 100% response rate, greatly improved internal productivity levels, and streamlined the overall sales process.