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"One of the trends that we are following in the USA is a movement with our retail clients to more personalization (or localization is the term that we would use) of the marketing materials. That is, instead of printing exactly the same signs for all the locations what they are doing is perhaps market specific or even store specific signs. The digital equipment allows us to do that very efficiently," said Doug Fergusson (Archway Vice President).
The video shares insights about new technologies in the printing industry provided by the IPN (International Printers Network) members.
The IPN (International Printers' Network) is the world's foremost global alliance of leading edge companies in the printing, visual communications and graphic arts industry.