Customer Magnet Series: What does it cost to reach customers through social media?

Experts address some of the concerns small business owners have about engaging new and prospective customers through social media. Pitney Bowes customer communications expert Jeff Crouse, along with @Smallbizlady Melinda Emerson and Google's small business expert Tim Freeth advise as to what a small business owner should expect in the way of the cost (and value) of doing business online.