Customer Magnet Series: What's most important to know about reaching customers?

Experts single out what is the greatest takeaway from the hour-long panel discussion on how to reach customers when they're ready to buy, the first installment of the Customer Magnet Series. Restaurant owner phenom Misty Young and small business expert Gene Marks, who moderated the event, join Pitney Bowes customer communications expert Jeff Crouse in sharing their insights.