Customer Magnet Series: How to get more customers to buy from a direct mail ad?

Experts respond to questions that went unanswered due to time constraints from small business owners who attended the first installment of the Customer Magnet Series. Pitney Bowes customer communications experts Justin Amendola and Jeff Crouse, along with restaurant owner phenom Misty Young and small business expert Gene Marks, who moderated the event, weigh in on how to get more customers to come in and buy as a result of receiving a direct mail ad.