JCDecaux Israel: Escada - January 2013

JCDecaux Innovate staged a jaw-dropping campaign for the new perfume Especially Escada Delicate Notes. Nine Innovate bus shelters have been completely designed in the perfume style. The roofs have been covered with splendid pink roses. The glasses complement the theme of the campaign with a beautiful design featuring the model Bar Refaeli. Those bus shelters, located in strategic locations in Tel Aviv, represent a perfectly-branded zone for the new perfume Especially Escada Delicate Notes.

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