JCDecaux North America
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New York, NY 10016
Will the Xmas lights work?
You've climbed into the loft and found the Christmas lights, unravelled them and carefully positioned them on the tree. But are they still going to work? This year, Sainsbury's is bringing to life this great Christmas moment with 6-sheet and 48-sheet posters that light up, and interactive 6-sheets that invite passers-by to flick the switch and see if the fairy lights twinkle.
The special build outdoor is part of the 'Christmas Days at Sainsbury's' campaign and is a creative and media first for the retailer. The posters launched from Tuesday 27th November nationwide. The Outdoor campaign was planned and booked by PHD and Posterscope with creative by AMV BBDO.