3000 Hanover Street
Palo Alto, CA 94304
Karim designed the lounge area of HP's exhibition booth at Heimtextil, the world's foremost textile and interior decoration show, to inspire visitors and demonstrate the possibilities of HP's digital printing solutions.
Karim Rashid commented: "The world is becoming very visually savvy and info-savvy, and ornamentation is a modus operandi for communication, for providing dimension, texture, pattern, depth and spirit; to embellish and add richness to surfaces and material and object. Today it can add emotion and meaning to the flat world that modernism has created.
"The HP Heimtextil booth acts as a portal to the digital world. To highlight HP's digital printing capabilities, patterns are applied to a wide array of mediums. This creates an immersive and functional space without looking like a catalogue."
About Karim Rashid:
Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 40 countries attest to Karim's legend of design. His mission is to democratize design (http://www.karimrashid.com)