Hear how print service provider DS Graphics creates opportunities with clients' data to make their communications more effective. The HP T200 Color Inkjet Web Press allows DS Graphics to incorporate variable data into almost all of its print jobs. When placing a new order, DS Graphics reviews clients' data to find opportunities for variable printing to create more versioned and dynamic materials. By finding opportunities where clients may not know they exist, the company differentiates itself from the competition and emerges as a valuable partner to its clients. With the HP T200 Color Inkjet Web Press, DS Graphics is able to take on projects with longer print runs while maintaining the ability to create unique, one to one pieces.