Michael Casey, President of Survey Advantage, and Tracey Cohen, President of Target Copy, discuss customer surveying, customer feedback, and how a printer can really engage with a customer on a different level by utilizing that information and sharing it with your team members.

Tracey Cohen discusses Target Copy's strategy on how they use data with team members and throughout the organization as it comes back. Target Copy has been with Survey Advantage for about four years and has come up with a really good system for getting everyone involved.

Survey Advantage is a member of NAPL's Member Advantage Discount Program. MADP is an NAPL service that provides members with discounts on services provided by the companies involved in the program.