In this episode, Michael describes how to position digital printing to grow your brand. He uses examples where digital printing has added value to enhance consumer experiences, growing revenue for brands and package printers alike.
HP commissioned packaging industry expert Michael Ferrari to give companies with HP Indigo digital presses, or those simply interested in getting into digital printing, his unique insights on how to connect with consumer product companies to create win-win results. The goal is to help you understand the nature of digital press technology and what is needed to become a successful digital printer.
After completing a successful 32-year career at the Procter & Gamble Company, Michael founded Ferrari Innovation Solutions, where he coaches leaders and develops strategic innovation portfolios to guide business growth through packaging. Michael is the sole and co-inventor of several patents and the winner of the prestigious 2009 and 2010 DuPont Packaging Innovation Award.