JCDecaux Australia: Woolworths Scented Panel Innovate

Woolworths wishes Sydney a 'Happy Feaster' in the weeks leading up to Easter with an innovative scent campaign! 10 specially built panels in key locations across the city release a hot-cross-bun fragrance when activated by passers by.

These experiential adverts appear for a week in conjunction with a regular network of 210 panels aiming to entice people into buying the freshest goods from Woolworths.