JCDecaux Portugal: Innovate for Vodafone RED

JCDecaux Innovate Portugal and Vodafone paint the cities of Lisbon and Oporto.

Some main arteries in Lisbon and Oporto cities were dressed in red for a surprising campaign to launch Vodafone RED, a new Integrated Tariff.

With 36 bus shelters and 185 m2 in red and 10.950 posters the visual impact in those cities was amazing.

This was part of a multimedia campaign (OOH, TV, internet and media).