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JCDecaux Innovate Portugal and Vodafone paint the cities of Lisbon and Oporto.
Some main arteries in Lisbon and Oporto cities were dressed in red for a surprising campaign to launch Vodafone RED, a new Integrated Tariff.
With 36 bus shelters and 185 m2 in red and 10.950 posters the visual impact in those cities was amazing.
This was part of a multimedia campaign (OOH, TV, internet and media).