3000 Hanover Street
Palo Alto, CA 94304
Today more than ever before, direct marketers, agencies and brand owners are under pressure to show return on investment (ROI) from their marketing communications. These HP digital print customers are combining print with social and digital media, using data driven insights, and delivering better results for their customers.
Stephan Steiner, President, GSB|INC, has a passion for working with clients and utilizing new, 21st century technologies to enable marketers to be smarter and more efficient in client communications, both in word and imagery, across print, web, and email platforms. Customers come to GSB|Digital for its expertise in exceptional quality digital printing, including projects incorporating new technologies into marketing campaigns to drive up response rates and create efficiencies such as web-to-print, 1:1 marketing (variable printing), and PURL technology.
Carl Gerhardt, Chairman, Allegra Network, has nearly 20 years in the trenches of the printing industry as an Allegra franchise member, and in 2004, he brought those valuable insights and practical knowledge to the home office and became Allegra Network president. Allegra Network's vision is to be the leading network of value added graphic communications providers with a primary focus on small to medium-sized businesses. Over the years, he has consulted with hundreds of small business owners, appreciating the unique challenges they face and offering innovative and realistic solutions to help them achieve their goals. In 2007, he was named president and CEO. In 2011, Gerhardt transitioned to chairman.
Bob Radzis, Chief Customer Officer, SG360°, is former owner of RT Associates grew his company's capabilities through many technological transformations. From a successful typesetter in the early 80s (a non-existent business today), embracing new digital prepress technologies and continuing to evolve into a successful digital printer, always with a vision of enabling greater quality, speed, one-to-one direct mail and web-to-print for the direct marketer. Today, Bob is well known in the industry and utilizes his diverse expertise to serve as the senior marketing partner, working with SG360° clients to help manage the entire flow of their current marketing campaign, from inception to consumption by their customer.