Mazda Introduces New Vehicle with Exploding Page Mailer

Mazda used this mailer to introduce it's new CX-5 vehicle in Canada. This very simple, yet very effective design starts out as a seemingly typical flat-printed mailer, but when you open it up, the mailer expands and at the center there is an image of the new vehicle. Mazda also used this mailer to get consumers to visit them on Facebook, YouTube and Twitter.