ABSOLUT Greyhound

TBWA\Chiat\Day received the OBIE 2013 Best Multi-Format Campaign award for ABSOLUT Greyhound. The campaign deployed a variety of out of home (OOH) advertising formats including billboards, bus shelters, bus wraps and walls - with and without extensions and 3D props - bringing to life the elegance and energy of greyhound dogs to herald ABSOLUT’s new Greyhound cocktail.