IPF 2013 John Lawson -- Breaking the Ice: Social Commerce and the Power of Ink

Print shops are perfectly placed to be the monster hubs for the next leap forward in social media services and management. Whether it's print to paper, screen or repurposing digital data, understanding, using, and leveraging social media is fast becoming the savvy print business's tool for navigating the eCommerce world and communicating with customers on an authentic level. John Lawson's powerful, informative, and insightful presentation at the 2013 Integrated Print Forum was packed with practical and usable advice.

For more information about the Integrated Print Forum, including where to download presentations and view videos of entire sessions, please visit www.integratedprintforum.org.

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