Live Streaming at JCDecaux Bus Shelter

To further deepen its bond with the viewers, Star ABP News along with its OOH agency Milestone Brandcom, has embarked on an outdoor campaign using prominent locations of JCDecaux Bus Shelters in Delhi, as one of the OOH vehicles for the campaign.

The intriguing campaign included, a live television feed, an iconic hand structure holding a microphone, and a podium, with live news reporting.

With this activity, Milestone and Star ABP, have utilized the OOH Advantage of JCDecaux Top Line Bus Shelters, to not only advertise but also create a major outdoor activity - a prominent advantage of the Bus Shelter format.