JCDecaux Australia: Rimmel London

To launch Rimmel's new 'Apocalips' lip lacquer range, JCDecaux Australia and Rimmel London caught the attention of Sydney, Melbourne and Brisbane audiences with a teaser campaign playfully announcing an apocalyptic 'end of colour as you know it'. Three days later the new product was revealed with scrolling panels imitating an Instagram news feed and encouraging passers-by to upload, share and join in the Rimmel social media conversation.

This specialised multi-day posting campaign was run in Sydney, Melbourne and Brisbane for two weeks.

The campaign was run in Sydney, Melbourne and Brisbane for two weeks.

Audio: "Cruzin" by Benedek (http://freemusicarchive.org/music/Benedek/Bonus_Beat_Blast_2011/10_benedek-cruzin)

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