Teaching an Old Dog New Tricks: A Traditional Designer Explores the World of Digital Printing

At the recent HOW Design Live Conference in San Francisco, HP introduced an exciting promotional series titled SF Views: 15 Designers Give Impressions of the City by the Bay. HP commissioned traditional lithographic designer Kit Hinrichs to create the series using HP Indigo digital printing technologies, and in this video Kit describes his first experience with digital printing. After over 40 years of standing by a lithography press, internationally acclaimed designer Kit Hinrichs discovered the world of digital printing. He found previously unimagined ways to expand his vision, and opened his eyes to a new and innovative process.

Hear the story of how he engaged 15 internationally known designers to give impressions of San Francisco from a personal point of view. The complete program utilized HP Indigo digital printing from three separate printers in three different cities, all on 15 unique substrates with a diverse selection of original artwork, photography and graphics. This project used a variety of HP Indigo digital presses, including the new 29-inch format HP Indigo 10000 Digital Press. Kit's deep experience in print production provides a unique perspective on this new digital printing environment.

Who is Kit Hinrichs?
Kit Hinrichs is the Principal and Creative Director of Studio Hinrichs. Before forming his San Francisco studio he was a partner at Pentagram Design. His studio engages in a broad range of design projects including brand identity, promotion, publishing, packaging, interactive and environmental systems. Over the course of his 40+ years in the field, Hinrichs has garnered many accolades, including the prestigious AIGA Medal. Kit is a collector of all things graphic, but his passion is a 5,000-piece American Flag collection.

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