JCDecaux Israel - Arkia - 2013

JCDecaux Israel launched an Innovate campaign for Arkia Airlines and their new direct flights (among them Tanzania). JCDecaux customized three bus stations with Tanzania landscapes and provided a small overview of how safari trips in Tanzania could feel like. As part as Arkia Innovate campaign, JCDecaux Israel also turned ten poles of directional panels to giraffe necks to give the impression giraffes were actually visiting the streets of Tel Aviv.