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Neuilly-sur-Seine, Cedex 92523
Phone: +33 (0) 1 30 79 79 79
Offering a trial of what life is like as a Citibank customer, anyone could experience the benefits of the Citibank Dining Program simply by touching a screen.
Through JCDecaux Innovate's state-of-the-art interactive touchscreens, Citibank offered Sydneysiders a free bottle of wine at Australia's leading restaurants. Passers-by could touch the screens to reveal a map of the closest participating restaurants, select the restaurant they wished to dine at, view the award winning wines on offer and submit their email to receive a voucher for a complimentary bottle of wine.
The campaign was live for two weeks across Sydney with panels at Martin Place, Pitt Street Mall, Circular Quay, Chinatown and in Chatswood Mall.