#DesafioReebok Crossfit

JCDecaux Chile ran an Innovate campaing for Reebok Crossfit in Santiago metro, inviting commuters to demonstrate their level of fitness.

The challenge was to stay as long as possible on the bar; the time spent on the bar was measured by a digital counter.

The activity was shared on Instagram, Twitter and Reebok's Facebook page, with photos and comments from those who participated to the challenge. Those who managed to stay on the bar the longest won a cash prize delivered by Reebok.