SAS JCDecaux Innovate Norway

This campaign was elected 'Campaign of the Month' on JCDecaux's corporate social network.

The airline company SAS launched 16 new destinations. In order to promote them, they turned 6-sheet units into an aircraft window. Pulling the window down made a new destination appear. Among those destinations, there were holiday spots such as Malta, Santorini and Tenerife.

JCDecaux Norway and SAS created a simple and fun campaign that successfully promoted the new destinations.