KFC Innovate campaign at Villaggio Mall

While temperatures soar up to 45 degrees, with suffocating humidity levels in Qatar, KFC partnered with q.media Decaux and came up with an innovative advertising concept for the launch of their latest addition to the drink menu, the Krushers' Mojito, offering people a refreshing break.

Special LED lights have been installed on roadside panels (MUPIs) to reproduce the sparkling effect of the ice cubes and appeal to thirsty drivers, who were later welcomed in Villaggio with a fresh mist dispenser placed at each entrance of the mall to cool them down.