"Right now, we're witnessing a renaissance of particularly luxurious and painstakingly designed books and printed products. People's desire for individuality and a high-quality feel remain undiminished."
The activities of the Frankfurt Academy reflect the developments and themes of the whole publishing industry. As well as digitalisation and the growing popularity of multimedia products, this also includes the design and production of books. "As a provider of printing services that are as innovative as they are high in quality, HP is successfully bridging the divide between the traditional and the modern," says Britta Friedrich, Director Events & Programmes/Frankfurt Academy.
About the Frankfurt Academy
The Frankfurt Academy is the conference and training programme brand of the Frankfurt Book Fair. With around 40 conferences, workshops, and professional training opportunities in 2013, the Frankfurt Academy offers guidance and solutions for the media and publishing industries. Thanks to its international network, the Frankfurt Academy has its finger on the pulse and identifies relevant developments throughout the year and around the world.
About the Frankfurt Book Fair
The Frankfurt Book Fair is the biggest book and media fair in the world with around 7,300 exhibitors from around 100 countries. It also organises the participation of German publishers at around 20 international book fairs.