Transitioning from Offset to Digital to Cross Media Services: Neil Falconer, PrintFuture
Neil's session looked at the difficulties printers face in transitioning their business from a traditional printer to a communication services provider. This session will provide practical steps to improve performance and top tips for creating a unique value proposition. At the end of the session, attendees understood what is necessary to drive customer acquisition, profit and growth as well as fatal flaws that must be avoided.
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