JCDecaux UK: Cadbury Mini Rolls 'freeze-frame' campaign - 2013

Families in malls nationwide experienced 'freeze-frame' fame as part of an interactive campaign for Cadbury Mini Rolls. Cadbury's interactive 6-sheet campaign enabled consumers to take a 'frozen' picture of themselves, personalise it, share it on social media and even see themselves starring on the big M-Vision screen in the mall.

Find out more here: http://www.jcdecaux.co.uk/consumers-freeze-frame-content