Live Session: JoAnn Hines (Packaging Diva): "Does Your Packaging Speak Human?"

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to persuade the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information on the package and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor's? What compels them to buy your product? What will make your product "connect" over another?

By the end this recorded live webinar, you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.