JCDecaux Australia: TattsLotto Illuminate

In the two weeks leading up to TattsLotto $30 Million Megadraw 2014, JCDecaux illuminated Sydney, Melbourne and Brisbane with eye-catching animated light panels. The innovative Citylights adverts came alive at night in high-traffic locations, working together with a nationwide static poster campaign to lead audiences to points-of-purchase.

Audio: Brad Sucks - Dropping out of School http://www.bradsucks.net/