HP Indigo digital presses guide CMYK Hub into a broader digital printing future

Challenge
• To satisfy the demand for cost-effective, high-quality short run print production that matched or exceeded offset print output.

Solution
• Installed the HP Indigo 5600 Digital Press to accommodate customer requests, complemented by the HP Indigo 7600 Digital Press as the workhorse production machine.

Results
• Measurably increased the incremental turnover percentage of digital printing without advertising this capability.
• Achieved high-quality short print runs that met the profit margins set for both CMYKhub and its print customers.
• Demonstrated to CMYKhub that the successful transition to HP Indigo press technology could be a foundation for a future business model centered on digital printing.

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