Clinique turn liquid into moisturising gold with their outdoor campaign created in partnership with JCDecaux Innovate.
JCDecaux Innovate worked with Clinique to create a 3D liquid filled sensor button in the shape of a balloon to represent the hydrating effects of their new Dramatically Different Moisturising Lotion +.
Passers-by are encouraged to press the balloon to receive a printed voucher. The voucher can be redeemed at any Clinique counter for a free 10-day supply of the 3-Step System including the Dramatically Different Moisturising Lotion +.
YouTube Audio: Edited version of "Fireworks" by Jahzzar (http://betterwithmusic.com)