Marketing Minute - 5 Quick Tips for SEO Success

Our senior media specialist, Nolan Antonucci, starts off our Marketing Minute series by giving us 5 simple ways to address the three scariest letters in marketing... SEO.

The Five SEO Tips:

1.  Develop a multi-channel content strategy - your website is home base but channels are more powerful together
2.  Research keywords that deliver quality traffic - traffic is only valuable if they're from visitors with intent to act
3.  Include keywords in titles (webpages, images) - utilize these opportunities to tell Google what your content is about
4.  Create and share engaging content (posts, videos, social) - ultimately your content has to be of value and answer visitors' queries
5.  Encourage inbound links (backlinks) to your site - good content is naturally shared but take an active role (guest posts, etc.)

BONUS!  Claim local profiles (Google Places, Bing Local, Yelp) - and then be active by encouraging reviews and positing photos

To learn more about SEO best practices: