JCDecaux Israel Stoli December 2013

JCDecaux Israel launched an amazing campaign for the launch of Stoli's night edition bottle -- a special bottle that changes its visibility at night -- it glows at the dark.

JCDecaux created a special poster that "works " the same way -- the poster is waking up at night , and changes it's visibility as well.
The entire campaign had the special poster which created great awareness and buzz