JCDecaux Israel Stoli December 2013

JCDecaux Israel launched an amazing campaign for the launch of Stoli's night edition bottle -- a special bottle that changes its visibility at night -- it glows at the dark.

JCDecaux created a special poster that "works " the same way -- the poster is waking up at night , and changes it's visibility as well.
The entire campaign had the special poster which created great awareness and buzz

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