Harvey Levenson, Director of the Graphic Communication Institute provides an overview of a 3-day program being presented March 26-28, 2014 on the Cal Poly campus in scenic San Luis Obispo, CA. It is geared for the progressive graphic media organization seeking to identify unique market opportunities in three growth oriented markets: Non-Profits, Travel & Leisure, and Retail.
As graphic media specialists we often hear the claims that new social digital technologies will be the death of traditional forms of marketing. This program realizes that to be successful you need to be where your audience resides and that generally means multiple channels.
Noted industry expert Steven Schnoll and a team of Cal Poly faculty will lead you through the niche marketing maze in a smart understandable fashion. The end product will be a concrete understanding and practical executable plan for each segment.
Visit grci.calpoly.edu for program details.