JCDecaux Hong-Kong: Celebrating NYE with Mido Watch

Situated at the centre of luxury hotels and shopping malls, Mido has transformed a roadside bus shelter into a countdown hotspot to celebrate the New Year Eve. The giant LED screen was programmed with a countdown device for the last 10 seconds before the New Year and when it counted to one, hundreds of branded balloons floated in the air to maximize the brand exposure. Passers-by took photos in front of the shelter and shared this great moment via different social media platforms.