Driving industry transformation among Brands, Agencies, and PSP's
Ronen Zioni will present how the HP Graphics Solutions Business is pushing the industry transformation among PSPs but also amongst the brands and agencies. We understand how digital printing technology can influence their creative brains, and with the goal of driving pages growth we, at HP, invest a lot into PSPs, agencies and brand owners education. Ana García, from agency Gyro Spain, will explain how, over the last 7 years, her agency has been working with HP to reach this goal.
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Find out more about the speaker here: http://www.fespa.com/globalsummit/en/the-speakers.html