Keith Ferrel - Choosing a New Market

FESPA Global Summit 2014

How to choose a new market and what you need to know to begin your journey.. a perspective from the Pacific

To make a good business partner one needs to be mindful of the value created for customers, the quality of production, service and cost. With many years of experience in the printing industry, Keith Ferrel, Co-Founder of Cactus Imaging, will be telling his company's story of establishing his company and sharing what he has learn't along the way, focusing on operational excellence - maximizing the opportunity and optimizing processes which have led him to be one of the largest wide fortmant print suppliers in Australasia.

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