Mark Cruise - Technology interacting with print

FESPA Global Summit 2014

Technology has advanced almost faster than we can keep track of. Years ago 'print' feared that e-mail and MSN Messenger would kill print. Yet, how we interact with news and media has radically changed and print remains at the forefront of innovation and adopting of technology to make it, if not as relevant then more relevant than in the past. As an industry we need to stand up and shout about how good we are at contributing to our relevant economies and how other industries a can learn from what we have gone through. We will continue to adapt and we will continue to deliver what the customer wants when the customer wants it.

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